Google Engage: Development 5

As said in the last post, it was now time to go into After Effects and add movement.

I didn’t want to add a lot as it would distract from the message of the poster; I chose to have the pictogram fade in, with the big question following and then writing and QR code pop up before all fading to black:

Having the pictogram appear first gives the viewer a moment to decide what they’re seeing and process whether the emotion is a happy or sad one. The question then coming after allows the viewer time to think about it and query (if they have children or know someone who does) as to whether they are in fact stable and ok. The information then comes after so that they can read it and chose to take what given to them in order to provide their child with therapy.


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